Who we are

Bounc-e was founded by three Scottish entrepreneurs with complementary skill sets to meet a market need and to help accelerate the route to net zero. Read their story in the Herald.

In the course of his work as an automotive consultant, managing director Eifion Roberts saw more and more companies wanting to make the switch to electric vehicles to reduce their carbon footprint, but the minimum lease available was four years.

“It came from ‘Let’s bounce’ because my friends and I say that when we need to go somewhere, it just fits with the energy of the company” 

One company, which was employing environmental consultants on 12 month contracts, reached out to Roberts to find a solution. When he realised there wasn’t one, the idea for Bounc-e was born.

Bounc-e has spent two years developing an app to support the whole customer journey from initial eligibility to choosing a car and monitoring charge to mapping out charging stations. The app experience has gaming built into it to keep users engaged and employers can use the anonymised data to measure their progress on the road to net zero.

The team

Eifion Roberts

Managing Director

Welsh-born Eifion, known as “Ave”, is the driving force of Bounc-e. Having spent his entire career in the automotive industry, latterly as a global automotive consultant, he prides himself on predicting future trends and believes passionately in smoothing the route to electric vehicle ownership.

Nigel Fraser

Chief Executive

Highland Estate Manager, Land Agent and Chartered Surveyor Nigel brings entrepreneurial flair and a particular expertise in renewable energy generation to Bounc-e.

When he’s not working on a micro hydro scheme, running a family holiday business or managing a tea plantation, Nigel is reviewing processes and improving business outcomes. He wants to ensure that where you live is not a restricting factor for owning or driving an EV.

John Hillis


Chartered Surveyor and Chartered Town Planner John has spent over a decade providing property advice to energy, utilities and infrastructure providers. He is Chairman of the Rural Professional Group Board of the RICS in Scotland.

Kim McAllister

Head of Communications

Edinburgh resident Kim drives a Hybrid but wants a Polestar 2 . When she’s not managing communication strategies she is working as a freelance journalist and presents a money programme on Radio Scotland.

Robert Simpson

Director of Sales and Business Development

Robert is the latest addition to the Bounce EV team. Working within the automotive industry over the past 30 years, most recently within the fleet, corporate and leasing sectors representing some of the worlds leading brands, Robert brings a wealth of relevant experience and understanding around the vehicle leasing and salary sacrifice business. Over the last decade, he has helped many a fleet manager and business owner usher in new ‘green’ technologies and shares our passion for making the transition to EV easy for all. During his spare time, Robert can be found walking the Eildons with his spaniels close to his home in the borders.